a tale of 2 learnings

Ok wait, I still have one last entry for you to read. This is where I put my learnings to good use and share the benefits and how I would apply them in real life.

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Benefits

1. Google Ads Search has ultimately taught me how to target my ads with keywords, ad location, etc.

2. Teaches what type of ad campaigns that I can use(Shopping, Image and Video, etc.) which would relate to my goals, be it to increase traffic or sales, etc.

3. Teaches how to control my costs for my ads so I can maximise my budget and still get the best results, through forming a bidding strategy based on my goals.

4. Measures the success and results of my ads which I used Google Ads. It allows me to see SEO through different sets of data.

5. Manage my campaigns with the features offered in Google Ads like My Client Center Manager.

Benefits

1. Mimic Pro gives a perspective and real-life feel to how marketers do ad campaigns.

2. Learn how to set up and decorate my landing page with different types of keywords that would appeal to consumers.

3. Gives a feel of how to bid for keywords and shows the results of ROI, impressions, profit, the revenue of the ad campaign I have done.

4. Competing with other classmates gives an insight into how companies and their competitors feel when they launch different ad campaigns and how they deal with the positives and negatives when the results are back.

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Applying It To My Game

A scenario of how I'd picture what I've learned would be doing an ad campaign for a fashion company. I shall use Zalora as an example.

1. When doing the landing page, I shall use Google Ads Help to see what type of ad campaign best fits the needs of my target audience and what are my goals from this ad campaign.

2. Zalora wants me to do a landing page to promote their Black Friday Sale and get traffic and sales. So, by referring to Google Ads Help/Search it recommends me to do a Shopping Campaign that would help me to track my SEO and conversions.

3. I move onto the setting up for the ad campaign. I follow the AIDA model and decide I should focus on interest on the sale rather than conversions. It allows me to increase my SEO based on what I did in Mimic Pro for one of my ad campaigns. Therefore, for my landing page description, I would use keywords like "Black Friday Sales", "Women's Clothing Sale", "Men's Clothing Sale", "Discounts", "Shoe Sale", etc. and repeat these words a lot throughout the campaign.

An example of Black Friday landing page, image purposes

(not 100% final)

1. Once done with the landing page, I would move onto the description of the ad campaign which would be almost the same as my landing page but a brief one... haha

2. Now coming to the bidding, where I would use eCost-Per-Click(eCPC) bidding since it says it would help generate traffic. I also considered vCPM and Smart Bidding. However it does not help in my goals of generating interest and online traffic for the sale promotion. This would help get me more conversions from manual bidding since it automatically adjusts my bids.

3. Before I implement it; Google Ads Help says I would have to apply conversions tracking to see the effectiveness of my ads.

4. I then run my ads, and wait for the results.

5. Days later, the results come up and I check the insights of ROI, Revenue, Cost of Goods Sold and Profits earned. I realised I could make improvements.

6. I review my optimisation score on Google Ads and see the recommendations it makes and apply those recommendations to help my ads.