A continuation...

We're now at Round 5, which as the title says is a continuation from our previous rounds. Here are the overall results for this round.

Breakdown

The task in hand was to continue to make even more sales than in previous rounds and this time I was provided with data called Content Analysis. Its shows analysed data on the different type of posts and the results I have gotten in the previous 2 rounds.

So from my past 2 rounds, the best post type was "People Outdoors With Product" which received a total of 30320 impressions and the most conversions of 296. The next best post type was "People Indoors With Product" which had 14125 Impressions and 136 posts. When I saw this information, I decided I will include more of these types of posts, and so I did.

Therefore, in this round, most of my posts involved showing the product with people and I put that they were sent in by satisfied customers. This is because people who see the post will feel more inclined to trust reviews made by other people on products and be willing to buy the products.

Promoted Posts

Of course, I promoted all these posts and put a minimum of $50 either on Twitter, Instagram or Facebook. There were some posts where I did not promote it as I wanted to get a natural response in terms of Impressions, Engagements, Shares and Conversions as well.

Video Posts

One thing I tried out in this round was the use of video advertisement. I promoted one post on Instagram for $200 and $100 on Facebook and did not promote on YouTube, Pinterest and Twitter. You would think that since it is a video, it would probably do well on YouTube. That's wrong. There was another post which I did not promote at all and the results were the same as the promoted video ad but different in numbers made. Therefore, I can conclude that the promoted posts help to increase impressions, clicks and engagements which in turn lead to more conversions and revenue.

Overall, I would say Round 5 was a better round as we saw another increase in revenue, onto the next!