The best channel

We head into the Round 3 of Mimic Social and I've been tasked to continue posting and so I do, here are the results for this round.

So...what we can conclude from this is Instagram is definitely the best channel with 2 million engagements and $17 000 in revenue which is way better than the second-best channel, Facebook.

Quality Content

What I did in this round was to churn out more content once again. I still tried to do some memes, but from the previous round, I noticed that it wasn't that good. Hence, I used more image and ads that showcases the products. There was no point selecting photos which did not include the product as potential customers won't know what they are buying.

When it came to budgeting, I increased all the budgets when it came to posting to Instagram to $200-$250 and Facebook to over $100 since I had already known these were the best channels and this was to increase awareness and gain more reach.

Lastly, I tried to post my posts at peak hours such as 7 pm after work for product releases and 12 pm during lunchtime for regular posts. This is because these timings are optimal and the peak timings where people are on their handphones and increases more impressions and engagements,

Target Audiences

Another thing I did was to set my audience interests on my sponsored posts to specifically target certain audiences, I referenced the Market information given to me and made specific audiences with interests that matched the information. For example, if I wanted to post a picture with an outdoor background with the product, I placed my interest the same as "Daypacker Tom" and used keywords like "backpack", "travelling", "hiking", "tourism", etc., the demographics like target age and gender would also match as well. I did this with other posts which match certain customer personas that were provided to me and it helps. It's just like Mimic Pro and using keywords!

Well so through my efforts, my revenue, engagements and other results definitely show why Instagram was the best channel since most of these areas resulted in high numbers. Posting at the correct times and also correct targeting of interests for the target audience is also important as well.