Episode V: The Mikhail Strikes Back

My Mimic Pro Comeback

So we have reached Round 5.

This time I realized what went wrong in Round 4, I was so careless and dumb. Are you ready to know?

I forgot to add one of my landing pages to my ad campaign!

This time, I made sure I added it and adjusted some bids and added some keywords to the different ad campaigns once again just as the instructions told me to do. Well, it was great that the profits went up and passed the 5 figure mark.

The Mistake

As seen in pictures above, I made up for my carelessness in Round 4 in Round 5 and added the landing page which saw an increase in profits. Another surprising thing is, that ad campaign that was missing made the most amount of profits done by an ad campaign for Round 5.

The Reason

My thoughts on this could be due to the product I chose for that ad campaign, it is a top-rated product by Canon that was probably in demand at that time which translated to garnering more SEO for the product and eventually lead to the purchases.

The Missing Page

This is the missing page which I added in Round 5. As you can see, I said the product's best qualities and I try to repeat the phrase "Canon Rebel T3i" as much as possible on the landing page to help with the On-Site SEO. This is because people tend to search for product names quite often when researching for a product. However, if that is not the case, I added in the general keywords like "affordable DSLR camera for beginners" on the landing page which would also assist in the On-Site SEO.

---

ROUND 6, FIGHT

For Round 6, nothing much changed apart from following the instructions and making alterations to my ad campaigns. That resulted in an increase in profits again to $16 794.

Email Marketing

In Mimic Pro I was also tasked to do email campaigns for email marketing as part of increasing and boosting sales. Over the previous 5 rounds, I had very bad statistics, in some rounds I made a couple of hundred dollars worth of profits and had minimal ROI or negative ROI. But somehow in Round 6, I managed to turn it around.

What I Did

I found out that my mistakes for email campaigns in previous rounds were not putting in the correct campaign info. Once again, my carelessness played a part in this as you can see in the picture below.

I typed out the wrong in for my email subject and address, how stupid of me! But I where I was wrong and amended it in Round 6.

I was doing an email campaign on the Fujifilm X-Pro2, so I tried to come up with a nice name for the campaign. I tried to make my email ad as attractive but straightforward for the customer so that when they were to see the header, it would be a calling to open the email. Hence, I tried to associate and added the best features of the camera as the campaign. Because it was a mirrorless camera, that campaign name(as seen in the picture) is born. The main content of the ad also built on that same reasons.

Sending It Out

Lastly, the mailing list for the email campaign sent it out to addresses obtained by a digital camera blogger. This is because I felt that selecting this group of people was optimal since I know that they have an interest in cameras and I was trying to reach as many people as I could and I had 11 000 emails obtained which made me think that I would definitely gain more opens, clicks and conversions. Which I did of course, by obtaining 1724 opens, 87 clicks and 4 conversions and I managed to get a better ROI of 106%.