Press Repeat

It's time for Round 7 and 8. Thank you for taking the time to read and see what I have to say, I appreciate that :)

Like the title suggests, Round 7 and 8 was a complete repeat of Round 5 and 6, but there were still things which I learnt. I'm afraid, I will have to share it with you.

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ROUND 7, FIGHT

In Round 7, I decreased profits once again and here is why.

In this round, I added 2 more new ad campaigns, one of which was another brand landing page for Canon and another was for the Samsung Galaxy NX. The page for Canon was fine, the design was set under "Buy Product Now", and I followed how I usually did my landing pages.

Samsung Galaxy NX

For the landing page of this camera, I realised only at the end of this round that I did not repeat the relevant keywords for the landing page like how I did in other landing pages.

A Red Dot

For the ad campaigns for the Canon Rebel T3i, I checked the insights after the round and was given feedback with a red dot under ad quality. I did not quite understand this as the landing page was the same as the previous round.

However, after reviewing the same landing page for Round 6 and 7, I realised that when I adjusted keywords for Round 7, I removed the keywords that helped in getting conversions.

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ROUND 8, FIGHT

We've reached a new high once again. Passed the $20 000 mark with a total of 8 ad campaigns and this time I added back the keywords for the previous ad campaign and adjusted the other ad campaigns and landing pages.

A New Tactic

Well, this time I decided to be smarter and added all the main keywords I bid for and placed it in all sections of every single landing page and ad description. It was a tip given by one of my friends who had completed the whole simulator long before me and he had done pretty well, so why not give it a try. His exact words were, "Just spam every keyword you bid for" and so I did.

Shown here is how I used the product name "Canon Rebel T3i" as the main keyword and used it in every section of the ad campaign. For the other keywords which I used in my ad campaign, I always try and bid for those keywords and words that are similar because I feel people would either search for the specific product or research for products with individual specifications and features and sometimes the ad may appear which is always worth a shot and this is evident in the picture below.